Consumers are overwhelmed with offers – WhatsApp ads, retargeting, Facebook and LinkedIn ads, text messages, and some even still watch TV and listen to the radio. In today’s super-competitive climate, if you want to get prospects’ attention and money, you’ll need to hook them with highly targeted messages wrapped in something:
B2C Lead Generation: How to Successfully Hook and Hold Your Consumers
Topics: news value, content marketing, marketing, customer communications, messaging, personas, sales, client relations, video, b2c
B2B: Eight Ways to Successfully Market to Influencers
Recent research indicates that influencer marketing can generate 11 times greater ROI than more traditional strategies. Unlike conventional tactics that push a message in front of sometimes reluctant audiences, influencer marketing delivers your message via credible, authoritative experts to audiences who trust their content over that from brands. Moreover, influencer marketing is more critical for B2B than for B2C: With B2B purchase price overwhelming B2C’s, word of mouth and endorsement is critical to the former’s success.
Topics: marketing, analyst relations, inbound marketing, messaging, PR, Account-based marketing, sales, ABM, influencer
B2B Marketing: Don’t Confuse Strategy with Tactics
Topics: marketing, persona, brand, customer communications, audience, sales, planning, marketing strategy, tactics
Have you ever booked a hotel on Kayak or ordered a food processor from Amazon? These are all classic examples of business to business to customer (B2B2C), in which the manufacturer sells a product or service to the channel or route to the customer, making the latter’s end-product more valuable to the consumer.
Topics: content, marketing, inbound marketing, customer communications, messaging, PR, sales, b2c, influencer, B2B2C, B2B
B2B Buyers Have Changed. Have Your Marketing Tactics?
Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.
Topics: marketing, sales, client relations, B2B, marketing strategy, tactics, buyer journey, sales funnel
Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.
Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM
Your ABM Needs and Our Marketing Communications Resources
Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game
Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.
Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM