Committing to inbound marketing means attracting and growing your leads and customer base via valuable and highly customized content and experiences. To successfully drive inbound marketing and sales, three things must happen:
Topics: content marketing, inbound marketing, customer communications, marketing qualified leads, sales qualified leads, hubspot
Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.
Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM
Your ABM Needs and Our Marketing Communications Resources
Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game
Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.
Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM
K2 Global Communications Named Top PR Firm Thanks to Our Clients
Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.
Topics: inbound marketing, customer communications, PR, review, internal communications, corporate communications