Comments from K2 Global Communications

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No matter your score, here are some quick tips to generate more active visits for your existing and potential client base.

Topics: content marketing, marketing, brand, customer communications, SEO, Account-based marketing, client relations, integrated marketing, collaborative marketing, website

Amy Kenigsberg, COO & Co-founder, talks about how K2 can up your ABM game

Statistics prove that account-based marketing, which targets and engages specific accounts with personalized campaigns, is a powerful and profitable strategy.

Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

“Writer’s block happens to all writers, including content marketing writers.

 With 91% of companies today using content marketing to attract leads and engage customers, as content marketers you can’t afford to run out of ideas. True, ideas are literally all around us, but finding that truly exceptional concept that results in more traffic, more leads and conversions, and greater consumer love and loyalty for your brand can be quite challenging – challenging, but not impossible. If you want to come up with fresh, relevant topics all the time, but feel that your well of content ideas has dried up, read on.

Topics: content marketing, content, DIY, persona, brand, ideas

Content is king, and someone must create it.

Topics: Public relations, news value, content marketing, blog, Israel, content, marketing

Let’s just cut to the chase: Never put DIY and content marketing in the same sentence.

Topics: content marketing, content, DIY, social media, persona

At first glance, account-based marketing (ABM) and inbound seem like polar opposites: ABM focuses on decision makers within particular enterprises and engages them with personalized communication. Inbound marketing takes a more expansive approach, attracting customers to products and services by creating valuable content.

Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

Build up ABM success by bringing down the silos

Not all prospects give you the best fit or highest value for your solution - thus, the growing popularity of account-based marketing. Approximately 92 percent of B2B marketers consider ABM a critical component of their marketing efforts; and 87 percent of ROI-measuring marketers say that ABM tops all other marketing investments.

Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM

Taking an account-based marketing (ABM) approach pinpoints your focus on a few high-opportunity, high-value accounts who are more likely to pay attention to your communications because they actually need your product and have the budget for it.

Topics: marketing, inbound marketing, messaging, PR, Account-based marketing, sales, ABM