Public Relations in the AI Age – An Overview

Posted by Amy Kenigsberg on Jul 29, 2025 10:35:13 AM

Whether you want to hear it or not, In the age of AI, person-to-person communications are as important as ever. Everyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…

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Topics: Public relations, Press coverage, Media coverage, Media, PR, AI

Five Ways PR Drives Corporate Reputation and Investor Confidence

Posted by Amy Kenigsberg on Jul 22, 2025 8:45:00 AM

No other tool drives reputation management more effectively than public relations.

What Is Reputation Management, and How Does It Drive Investment Decisions?

Corporate reputation refers to what people think of your brand, company, or product. Reputation management deals with the efforts to influence and burnish such public perceptions - critical to your business’ survival and success. It has become pivotal in its impact on investor relationships, confidence, and, ultimately, decisions. The same goes for rapid, open response when there’s a problem or a crisis – the response immediately effects your reputation.

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Topics: Content marketing, Social media, Brand, Customer communications, Corporate communications, Marketing qualified leads (MQL), Sales qualified leads (SQL), Corporate social responsibility, CSR, Investor relations

Mindshare Makes a Difference

Posted by Amy Kenigsberg on Jul 16, 2025 12:30:00 PM

Even in the days of AI, AI can't deliver the most critical asset you possess - your institutional memory - the why, how, and way you do business. 

Retaining a PR firm with the expectation that they’ll hit the ground running without knowing and understanding your business from start to finish isn’t realistic.

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Topics: Public relations, Journalist, Press release, Media coverage, Media, Messaging, USP

The Early Client (Gets the PR)

Posted by Amy Kenigsberg on Jul 8, 2025 1:15:00 PM

PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research beyond just what AI gives you and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.

Even with AI, your company sits on years of proprietary information - product details, customer-focused data, executive expertise - that can be leveraged to generate PR.

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Topics: Journalist, News story, News value, Media, Audience, Messaging, PR, Corporate communications

Paying for the Future with PR

Posted by Larry Kenigsberg on Jul 2, 2025 9:00:00 AM

Since starting our business almost two decades ago, we’ve seen companies

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Topics: Public relations, Blog, Content, Marketing, Valuation

Protect Brand Reputation from Social-media Fallout

Posted by Amy Kenigsberg on Jun 26, 2025 1:15:00 PM

Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, and thought leadership-building opportunities.

Social media gives you more control over your brand image and reputation – and less.

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Topics: Content marketing, Social media, Brand, Customer communications, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation

"Oh, No!" - Three Common PR Mistakes

Posted by Amy Kenigsberg on Jun 26, 2025 10:15:00 AM


Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.

What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?

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Topics: Public relations, Journalist, News story, News value, Timeliness, Media resources, Press coverage, Press release, Media coverage, Media, Brand

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jun 16, 2025 11:30:00 AM

Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

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Topics: Public relations, Journalist, News story, DIY

If No One Knows You're Out There

Posted by Larry Kenigsberg on Jun 11, 2025 8:30:00 AM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing communications and public relations campaign to help his underperforming potential monster technology.

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Topics: Public relations, News value, Israel, Marketing

Build a Passionate Community to Support Your Business

Posted by Amy Kenigsberg on Jun 10, 2025 10:45:00 AM

Nike’s online community built around its Run Club app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.

Online fashion brand Asos’ social followers constantly share content and respond to comments.

Spin Sucks’ 80,000+-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.

Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business, especially with simple tools like WhatsApp or Slack.

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Topics: Content marketing, Social media, Brand, Customer communications, Audience, Messaging, Personas, Client relations, Shared media, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation

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