Analyze This

Posted by Amy Kenigsberg on Oct 3, 2019 5:45:00 PM

 

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Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

How to Get Your Standout Cybersecurity Product to Stand Out from the Crowd

Posted by Larry Kenigsberg on Sep 23, 2019 7:39:00 PM

 

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Topics: Public relations, content marketing, content, social media, cybersecurity

Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on Sep 22, 2019 1:09:27 PM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: blog, content, marketing, social media, inbound marketing, customer communications, audience, personas

Cybersecurity Providers, Are You Sitting on a Media Coverage Gold Mine?

Posted by Amy Kenigsberg on Sep 16, 2019 7:49:00 PM

With massive cyberattacks on organizations and states, cyber security is one of today’s hottest news topics. Consequently, the phenomenon has birthed a cybersecurity startup boom, further crowding an already congested market. This begs the question: How can cybersecurity companies, with proven innovations on offer, break through the logjam and get the media recognition they deserve?

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Topics: Public relations, press coverage, media coverage, cybersecurity, statistics, objective

Your Next Move in a Winning Cybersecurity Marketing Game - Refine Your Buyer Personas

Posted by Amy Kenigsberg on Sep 3, 2019 1:19:00 PM

Successfully marketing your cybersecurity solution is not a guessing game. Targeted marketing is like any other targeted activity – where you aim is where you’ll hit. Of course, that’s easier said than done. With hundreds of cybersolutionsC on the market, it’s difficult to find your security product’s unique niche so you can tailor-fit your message to the right buyers.

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Topics: marketing, persona, audience

TIPS:  What Your Cybersecurity Message Should Say

Posted by Larry Kenigsberg on Aug 26, 2019 9:31:00 AM

Want to break through the clutter? Want to rise above the market noise?

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Topics: content marketing, marketing, audience, message, messaging, personas

K2 Global Communications Named Top PR Firm Thanks to Our Clients

Posted by Amy Kenigsberg on Jul 8, 2019 7:44:14 PM

Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.

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Topics: inbound marketing, customer communications, PR, review, internal communications, corporate communications

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jul 4, 2019 1:00:00 PM

Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

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Topics: Public relations, journalist, news story, DIY

K2 Global Communications is Leading Agency on Clutch.co!

Posted by Consuelo Reinberg on Jul 2, 2019 2:24:23 PM
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Topics: Public relations, marketing, award, PR, review, internal communications, corporate communications

Inbound Marketing: What ROI Can You Expect - and How Do You Measure It?

Posted by Amy Kenigsberg on Jun 17, 2019 12:04:00 PM

Or How to Get the Most Bang from Your Inbound Marketing Buck

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Topics: content marketing, content, marketing, persona, inbound marketing, customer communications