Is B2B Collaborative Marketing Good for Business?

Posted by Amy Kenigsberg on Sep 22, 2022 1:35:00 PM

Know the pros and cons before you dive in

Like any endeavor, B2B collaborative marketing has its up and downsides. It’s up to the partner-brand companies to strike a good balance. Before we dive too deeply into B2B collaborative marketing pros and cons, definitions are in order because a few related terms - i.e., co-branding, co-marketing, brand partnership - are often bandied about and may cause confusion.

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Topics: content marketing, marketing, social media, brand, customer communications, integrated marketing, collaborative marketing

Collaborative Marketing: No B2B Enterprise Is an Island

Posted by Amy Kenigsberg on Sep 12, 2022 12:57:00 PM

Collaborative marketing is a must-add to your overall B2B marketing strategy. Collaborative marketing means building connections, networking, and establishing formal partnerships among related, non-competitive businesses to increase brand awareness, gain new customers, and boost sales.

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Topics: content marketing, content, brand, customer communications, integrated marketing, collaborative marketing, email marketing

Who Are You? - Finding Your Target Audience

Posted by Shani Eichler Delouya on Sep 8, 2022 5:18:43 PM

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Topics: blog, marketing, social media, marketing strategy, target audience

Seven Tips for Successful B2B Collaborative Marketing

Posted by Larry Kenigsberg on Sep 7, 2022 11:34:00 AM

The best version of collaborative marketing drives success for everyone involved – sharing channels to present complementary solutions strengthens both brands while increasing leads.

1) Select the type of B2B partnership you need

  • Strategic partnership - Align with non-competitive companies that offer products or services that complement yours - for example, a healthcare provider and a health data platform that offers remote access - can help both brands reach into each other’s markets to expand their customer base and grow revenue.
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Topics: content marketing, content, customer communications, corporate communications, Account-based marketing, collaborative marketing, SMART Goals

Collaborative Marketing: Finding the Ideal B2B Partner

Posted by Larry Kenigsberg on Sep 1, 2022 1:20:00 PM

Collaborative marketing can be productive and profitable in your B2B marketing arsenal – if…

To gain the benefits of positive brand association, new marketing and product ideas, expanded market reach, increased social media following, and more, you need the right partner. You need a B2B vendor whose brand message and solution offerings are compatible with yours, with whom you can have a smooth and productive relationship, and whose impeccable brand reputation will reflect positively on yours.

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Topics: content marketing, sales, marketing qualified leads, sales qualified leads, marketing strategy, collaborative marketing

If No One Knows You're Out There

Posted by Larry Kenigsberg on Aug 29, 2022 12:43:00 PM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing

Paying for the Future with PR

Posted by Larry Kenigsberg on Aug 18, 2022 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation

Is Your Story News - or Not?

Posted by Consuelo Reinberg on Aug 10, 2022 5:43:00 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

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Topics: journalist, news story, news value, timeliness, press coverage, local story

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Aug 1, 2022 9:50:00 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, journalist, news value, press coverage, content marketing

How SMART Goals Make for a Smarter Marketing Strategy

Posted by Consuelo Reinberg on Jul 25, 2022 11:26:32 AM

When only 61% of marketers believe their marketing strategy is effective, and 58% of marketers are struggling to target or segment their audience, it behooves you to ask: How can marketers get smarter about marketing strategy? The answer is goal setting, and more specifically - SMART goals setting. SMART stands for: Specific, Measurable, Achievable, Relevant, Time-bound.

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Topics: content marketing, content, metrics, social media, persona, inbound marketing, messaging, Account-based marketing, planning, tactics, buyer journey, integrated marketing, SMART Goals