Managing Internal Communications in the Hybrid World

Posted by Amy Kenigsberg on Jan 18, 2024 1:11:51 PM

Companies now recognize the potential for increased productivity, employee satisfaction, and access to a broader talent pool that comes with a hybrid approach. Thus, employee communications in a hybrid work environment must support increased flexibility, while driving collaboration, innovation, and a shared company culture.

Effective communication is the linchpin that holds the workforce together. When physical proximity is no longer a given, internal communications must be used to bind the teams, align organizational goals, and sustain a cohesive company culture.

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Topics: internal communications, employee communications, employee engagement, remote workforce, hybrid workforce

The Path to Sales Enablement Content & Personalization

Posted by Amy Kenigsberg on Jan 16, 2024 12:45:00 PM

 Generating leads is only half the battle. The other half is closing those deals.

With so many different vendors ups and solutions, your sales process must stand out. Providing clear, consistent, and concise sales-enablement content can help you close more deals.

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Topics: content marketing, personas, sales, Sales enablement content

Managing Your Internal Comms Challenges

Posted by Amy Kenigsberg on Jan 16, 2024 9:43:00 AM

Effective internal communication is a challenge - and a necessity. Assumptions about informal channels can lead to information gaps. An unclear hierarchical structure may make it hard to establish clear lines of communication. Managing messaging to remote, hybrid, and onsite employees needs to be a priority. Addressing these issues allows information to flow freely.

Leadership sets the tone for organizational communication; leading by example - prioritizing transparent and open communications - is potent. Transparent communication builds trust among team members and strengthens the sense of shared responsibility. Leaders need to provide regular updates, provide insights about their decision-making processes, and be honest about challenges and successes.

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Topics: internal communications, employee communications, employee engagement

Internal Communications Strategies for SMEs

Posted by Amy Kenigsberg on Jan 11, 2024 9:27:04 AM

The smaller the organization, the more each individual's contribution is amplified. Teams are more tightly knit. Understanding these dynamics is crucial.

Clear communication requires awareness about diverse linguistic nuances and cultural norms. Recognizing, respecting, and adjusting to individuals’ diverse backgrounds – birth nationality and language, years in the country, etc. is critical.

In addition, you must understand and tailor comms to individuals’ communications preferences. Some team members may prefer one-on-one interactions, while others may prefer more formal channels, such as weekly updates. Tailoring messages to accommodate these preferences ensures that information is received and understood.

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Topics: internal communications, employee communications, employee engagement

TIPS: Out of Great Content Ideas? How to Get the Juices Flowing

Posted by Larry Kenigsberg on Jan 10, 2024 4:56:00 PM

“Writer’s block happens to all writers, including content marketing writers.

 With 91% of companies today using content marketing to attract leads and engage customers, as content marketers you can’t afford to run out of ideas. True, ideas are literally all around us, but finding that truly exceptional concept that results in more traffic, more leads and conversions, and greater consumer love and loyalty for your brand can be quite challenging – challenging, but not impossible. If you want to come up with fresh, relevant topics all the time, but feel that your well of content ideas has dried up, read on.

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Topics: content marketing, content, DIY, persona, brand, ideas

Discovering the Results of your Internal Communications Efforts

Posted by Amy Kenigsberg on Jan 10, 2024 1:20:00 PM

Measurement is an integral part of the communications process. Before you begin, you need a baseline. How do employees feel about communications? What channels to they prefer? How can you tailor strategies and tactics to drive improvement? Define your key performance indicators (KPIs) as they relate to engagement and satisfaction.

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Topics: internal communications, employee communications, employee engagement

Your Next Move in a Winning Cybersecurity Marketing Game - Refine Your Buyer Personas

Posted by Amy Kenigsberg on Jan 9, 2024 4:42:00 PM

Successfully marketing your cybersecurity solution is not a guessing game. Targeted marketing is like any other targeted activity – where you aim is where you’ll hit. Of course, that’s easier said than done. With hundreds of cyber solutions on the market, it’s difficult to find your security product’s unique niche so you can tailor-fit your message to the right buyers.

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Topics: marketing, persona, audience

Unlock Success with Effective Internal Communications

Posted by Amy Kenigsberg on Jan 7, 2024 10:55:39 AM

Effective, efficient internal communication directly impacts growth and performance. A meaningful, well-defined internal communication strategy enhances connections between employees and the organization; engaged, appreciated employees are more likely to actively participate in communication efforts and contribute to a positive and collaborative work environment. Effective dissemination of strategic goals and providing group credit for achieving milestones builds a sense of community. By investing in internal communication, you can foster a positive, inclusive work culture, improve employee engagement and productivity, and drive success.

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Topics: internal communications, employee communications

"Oh, No!" - Three Common PR Mistakes

Posted by Amy Kenigsberg on Jan 2, 2024 2:05:00 PM


Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.

What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?

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Topics: Public relations, journalist, news story, news value, timeliness, media resources, press coverage, press release, media coverage, media, brand

Paying for the Future with PR

Posted by Larry Kenigsberg on Dec 6, 2023 12:47:00 PM

Since starting our business almost two decades ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation

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