Comments from K2 Global Communications

 

Topics: Insider, Public relations, marketing, analyst, analyst relations, market research

 It’s not just a matter of sending your sales team.

Topics: DIY, trade show, staffing, conferences

In the “change is the only constant” department, we’re seeing B2B marketing evolve in approach, philosophy, and focus - with new opportunities and technologies promising to impact businesses for the long-run. Some of these come from the increasing sway of B2C marketing, others from emerging technology, and still others from the pandemic. Whatever their provenance, these will keep B2B marketers on their feet so they can stay ahead of the competition.

Topics: content, marketing, brand, customer communications, B2B, marketing qualified leads, sales qualified leads, sales funnel, trends, customer journey

Collaborative marketing can be productive and profitable in your B2B marketing arsenal – if…

To gain the benefits of positive brand association, new marketing and product ideas, expanded market reach, increased social media following, and more, you need the right partner. You need a B2B vendor whose brand message and solution offerings are compatible with yours, with whom you can have a smooth and productive relationship, and whose impeccable brand reputation will reflect positively on yours.

Topics: content marketing, sales, marketing qualified leads, sales qualified leads, marketing strategy, collaborative marketing

 

Topics: press coverage, media coverage, media, trade show, conferences

How to hire an A-team that delivers quantifiable results

Topics: Public relations, journalist, content marketing, content, marketing, metrics, social media, persona, inbound marketing, audience, personas, PR, corporate communications, SEO

Consumers are overwhelmed with offers – WhatsApp ads, retargeting, Facebook and LinkedIn ads, text messages, and some even still watch TV and listen to the radio. In today’s super-competitive climate, if you want to get prospects’ attention and money, you’ll need to hook them with highly targeted messages wrapped in something:

Topics: news value, content marketing, marketing, customer communications, messaging, personas, sales, client relations, video, b2c

Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…

Topics: Public relations, content, AI, thought leadership

Let’s just cut to the chase: Never put DIY and content marketing in the same sentence.

Topics: content marketing, content, DIY, social media, persona

Robert, CMO of a cybersecurity business, devotes his energies to making his company’s solution stand out in a very crowded marketplace. He ensures his marketing and sales teams stay on top of the latest available analytics, CRM, social media, and other technologies that’ll help them achieve his goals. While Bob is a super-effective CMO, he’s also a fanatical sportsman - forever trying to fit tennis matches in his already busy schedule - as well as a devoted dad of three.

Topics: marketing, message, messaging, B2B, customer journey, integrated marketing