Excess Trade Show Funds? Roll Them Over to Your PESO Campaign

Posted by Consuelo Reinberg on Nov 16, 2020 2:47:00 PM

 

 

Smartest way to reinvest COVID-impacted trade show budgets

COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

The Early Client (Gets the PR)

Posted by Judith Segaloff on Nov 10, 2020 11:54:00 AM

PR experts are attuned to the momentum of the media. We understand that in order to present a compelling package to any journalist - a story that gets them interested, it takes research and requires having all the tools, especially a messaging document and “quotes on demand” – ready to deploy at a moment’s notice.

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Topics: journalist, news story, news value, media, audience, messaging, PR, corporate communications

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Nov 5, 2020 9:50:00 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, journalist, news value, press coverage, content marketing

Social Media Benefits and Challenges of the PESO Model

Posted by Amy Kenigsberg on Nov 2, 2020 11:15:00 AM

 

 

Social media always needs to be in complete synch with inbound and content marketing, PR, and customer communications. This is especially critical when it comes to the PESO model, which drives brand awareness, reputation, and sales by integrating Paid, Earned, Shared, and Owned media, maximizing content.

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Topics: content marketing, content, customer communications, corporate communications, SEO, PESO, Paid media, Earned media, Shared media, owned media

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Oct 28, 2020 2:30:00 PM

 

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Topics: Public relations, media resources, Israel

Mindshare Makes a Difference

Posted by Judith Segaloff on Oct 28, 2020 12:18:00 PM

Retaining a PR firm with the expectation that they’ll hit the ground running without knowing and understanding your business from start to finish isn’t realistic.

Even the savviest public relations professionals who have worked in your industry for many years require mindshare to get started and not just from the CEO. They may need to hear from your executives, sales force, current clients, and even prospective customers. Successful PR requires a highly collaborative approach.

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Topics: Public relations, journalist, press release, media coverage, media, messaging, USP

The PR Curmudgeon

Posted by Larry Kenigsberg on Oct 27, 2020 6:08:00 PM

“Everybody has a price” – but, what if…

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Topics: Public relations, marketing, brand, audience, message, PR, corporate communications

5 Ways the PESO Model Delivers Great Content Results

Posted by Consuelo Reinberg on Oct 26, 2020 10:45:00 AM

 

 

Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.

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Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media

Boost Business Results with the PESO Model

Posted by Amy Kenigsberg on Oct 21, 2020 10:28:00 AM

 

 

Public relations isn’t just media relations anymore

Public relations and advertising used to live in two different realms, with a solid wall separating paid media -- paid placements like advertising -- and earned media -- publicity gained through valuable content contributions, company mentions, or interviews with journalists.

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Topics: journalist, press coverage, content marketing, audience, award, corporate communications, client relations

Paying for the Future with PR

Posted by Larry Kenigsberg on Oct 20, 2020 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation