Cybersecurity companies, whether established or startups, are clamoring for coverage from an increasingly shrinking pool of journalists.
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Topics: Public relations, Content marketing, Content, Social media, Cybersecurity
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Initiating public relations activities, even at the most minimal level, is always beneficial.
Profitable PR, though, requires an investment of time and money to fully realize ROI.
Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.
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Topics: Public relations, Press coverage, Press release, PR
Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…
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Topics: Public relations, Content, AI, Thought leadership
Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.
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Topics: Public relations, Press coverage, PR, Client relations, Planning
“Everybody has a price” – but, what if…
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Topics: Public relations, Marketing, Brand, Audience, Message, PR, Corporate communications
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Topics: Public relations, Marketing, Award, PR, Review, Internal communications, Corporate communications
New Year’s Resolutions for Success with Your PR Firm
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Topics: Public relations, Journalist, Press coverage, Marketing