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Initiating public relations activities, even at the most minimal level, is always beneficial.
Profitable PR, though, requires an investment of time and money to fully realize ROI.
Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.
Topics: Public relations, Press coverage, Press release, PR
Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…
Topics: Public relations, Content, AI, Thought leadership
Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.
Topics: Public relations, Press coverage, PR, Client relations, Planning
So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.
Topics: Public relations, Journalist, News value, Press coverage, Content marketing
“Everybody has a price” – but, what if…
Topics: Public relations, Marketing, Brand, Audience, Message, PR, Corporate communications
Topics: Public relations, Marketing, Award, PR, Review, Internal communications, Corporate communications
New Year’s Resolutions for Success with Your PR Firm
Topics: Public relations, Journalist, Press coverage, Marketing