Profitable PR

Posted by Amy Kenigsberg on Aug 16, 2023 1:42:00 PM

Initiating public relations activities, even at the most minimal level, is always beneficial.

Profitable PR, though, requires an investment of time and money to fully realize ROI.

Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.

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Topics: Public relations, Press coverage, Press release, PR

Public Relations in the AI Age – An Overview

Posted by Amy Kenigsberg on Jun 22, 2023 3:20:44 PM

Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…

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Topics: Public relations, Content, AI, Thought leadership

On Being Set up for Failure: Adventures in the Absurd

Posted by Larry Kenigsberg on Jun 13, 2023 4:45:00 AM

Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.

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Topics: Public relations, Press coverage, PR, Client relations, Planning

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Jun 12, 2023 9:35:40 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, Journalist, News value, Press coverage, Content marketing

The PR Curmudgeon

Posted by Larry Kenigsberg on May 9, 2023 6:08:00 PM

“Everybody has a price” – but, what if…

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Topics: Public relations, Marketing, Brand, Audience, Message, PR, Corporate communications

K2 Global Communications is Leading Agency on Clutch.co!

Posted by Consuelo Reinberg on Jul 2, 2019 2:24:23 PM
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Topics: Public relations, Marketing, Award, PR, Review, Internal communications, Corporate communications

2019 PR New Year's Resolutions

Posted by Amy Kenigsberg on Jan 2, 2019 10:30:00 AM

New Year’s Resolutions for Success with Your PR Firm

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Topics: Public relations, Journalist, Press coverage, Marketing

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