The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing communications and public relations campaign to help his underperforming potential monster technology.
Topics: Public relations, News value, Israel, Marketing
Topics: Public relations, Media resources, Israel
Topics: Public relations, Marketing, Award, PR, Review, Internal communications, Corporate communications
New Year’s Resolutions for Success with Your PR Firm
Topics: Public relations, Journalist, Press coverage, Marketing