Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.
Topics: Public relations, press release, media coverage, media, trade show, staffing, conferences, giveaways
Initiating public relations activities, even at the most minimal level, is always beneficial.
Profitable PR, though, requires an investment of time and money to fully realize ROI.
Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.
Topics: Public relations, press coverage, press release, PR
Content is king, and someone must create it.
Topics: Public relations, news value, content marketing, blog, Israel, content, marketing
Topics: Public relations, media resources, press coverage, blog, Israel
Once upon a time, I covered trade shows as a market analyst for a major consumer publication. Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall. Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.
I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.
Here are some pointers for being a resource to media at your next trade show:
Topics: Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage, trade show
Topics: Insider, Public relations, marketing, analyst, analyst relations, market research
How to hire an A-team that delivers quantifiable results
Topics: Public relations, journalist, content marketing, content, marketing, metrics, social media, persona, inbound marketing, audience, personas, PR, corporate communications, SEO
Let’s start with a simple statement: in the age of AI, person-to-person communications are as important as ever. Anyone at any organization can become a content generating powerhouse, using AI to “write” post after post, blog after blog, article after article. Of course, all this content needs to be reviewed by great editors – since AI writing is bland and repetitive - but that’s another blog…
Topics: Public relations, content, AI, thought leadership
Nothing blows people’s minds more than turning down their business, especially in Israel’s business culture. As business people with a strong, American background, we seek to work in a win-win paradigm. Sometimes a request/demand/deadline/approach just won't work or is unreasonable. People are often incredulous when we decline to accept in an ill-conceived request, even when our decision is accompanied by a detailed explanation.
Topics: Public relations, press coverage, PR, client relations, planning
So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.
Topics: Public relations, journalist, news value, press coverage, content marketing