Engaging the Journalist 

Posted by Amy Kenigsberg on Feb 5, 2019 9:00:00 AM

This basically comes down to an exercise in empathy.

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Topics: valuation, marketing, press coverage, journalist

Prepping for the Big Trade Show

Posted by Judith Segaloff on Jan 28, 2019 10:31:00 AM

Once upon a time, I covered trade shows as a market analyst for a major consumer publication.  Shortly thereafter I flipped to the other side of the desk and ended up with a press conference on one side of the Consumer Electronics Show and a photo shoot clear across the exhibition hall.  Let’s just say that roller skates were very much on my mind by the time I finished my Mrs. Doubtfire dash back and forth across the crowded exhibit halls.

I empathize with journalists who have been given the immense task of covering trade shows, scouting for new trends, and trying to maintain relationships with industry leaders. That is why when I have a client exhibiting, I try to be a resource to media covering the show by helping them identify my clients’ product introductions long before the show, setting up interviews or, better still, pre-show interviews to save journalist’s precious time, jet-lagged exhaustion, and, especially, their shoe leather.

Here are some pointers for being a resource to media at your next trade show:

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Topics: trade show, Public relations, journalist, news story, news value, media resources, press coverage, press release, media coverage

K2 Supports Your Trade Show Success

Posted by Larry Kenigsberg on Jan 9, 2019 5:51:00 PM


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Topics: trade show, media coverage, conferences, media, press coverage

2019 PR New Year's Resolutions

Posted by Amy Kenigsberg on Jan 2, 2019 10:30:00 AM

New Year’s Resolutions for Success with Your PR Firm

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Topics: marketing, press coverage, journalist, Public relations

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Dec 3, 2018 9:50:00 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, content marketing, press coverage, journalist, news value

Is Your Story News - or Not?

Posted by Consuelo Reinberg on Nov 12, 2018 5:43:00 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

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Topics: journalist, news story, news value, timeliness, press coverage, local story

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 1, 2018 4:00:00 PM
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Topics: Israel, blog, press coverage, Public relations, media resources