Sales-led Growth & Product-led Growth – What Works for You?

Posted by Amy Kenigsberg on Mar 5, 2024 6:45:00 AM

Who’s in charge? Sales or Product? That’s one of the key factors in shaping your organization’s sales and marketing infrastructure.

Sales-led growth has been the “way it’s always been done.” The sales and marketing teams identify, nurture, engage, and convert potential customers into clients. Product-led growth focuses on having the product “sell itself.”

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The What and How of Sales Enablement Content

Posted by Shani Eichler Delouya on Feb 26, 2024 12:57:00 PM

Imagine trying to write code without a computer.

Nearly impossible, right?

When it comes to software, we understand the needs of our developers. Enormous budgets and teams are dedicated to making sure developers have everything they need to create the best software possible, but all that is moot without anyone to sell it. 

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Topics: sales, sales qualified leads, sales funnel, Sales enablement content

The Critical Role of Sales Enablement Content for Experienced Marketers

Posted by Amy Kenigsberg on Feb 13, 2024 4:09:00 PM

With the ever-increasing volume of generic marketing content thanks to AI tools, it’s critical that companies make greater efforts to stand out. That’s why sales enablement content is more important than ever.

By aligning content with the buyers’ journeys and providing the information they seek at every touchpoint, marketers elevate their brand's credibility, instill trust, and drive conversions.

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Topics: content marketing, content, sales, sales qualified leads, Sales enablement content

Sales-enablement Content & Demand Generation

Posted by Larry Kenigsberg on Feb 6, 2024 4:07:00 PM

 

Sales enablement content is the bridge that connects the challenges your customers face to your solution’s features.

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Topics: messaging, sales, USP, Sales enablement content, UVP

Capturing Leads Through Sales Enablement Content

Posted by Shani Eichler Delouya on Feb 1, 2024 9:30:00 AM

Salesperson Brandon started a new job at a cybersecurity start-up called Bait, protecting organizations from ransomware. Two months into the job and he is struggling to close deals.

“I don’t know what to do when they voice concerns,” Brandon explains. “It’s like I have nothing to say.”

Brandon’s boss is confused. “Just answer their questions.”

That isn’t enough..

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Topics: content, sales, Sales enablement content

Sales-focused Communications Close Deals

Posted by Amy Kenigsberg on Jan 29, 2024 7:30:00 PM

Your sales teams can exceed expectations if you have the right materials at the right time for the right customer – we’re talking about bringing “What’s in it for me” to whole new levels.

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Topics: content marketing, content, message, sales, USP, sales funnel, Sales enablement content, UVP

10 Keys to B2P Marketing Success

Posted by Amy Kenigsberg on Jan 23, 2024 2:06:00 PM

At the end of the day, businesses market to people, not to faceless decision-making committees or a bunch of same-demographic consumers. Whether you’re selling to CEOs or stay-at-home dads, your marketing should speak to individual customers - think “human” instead of “the client” or “the client company” - each with his or her own tastes, interests, expectations, preferences, life, and work situations.

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Topics: content marketing, content, marketing, brand, customer communications, audience, messaging, corporate communications, ABM, PESO

Managing Internal Communications in the Hybrid World

Posted by Amy Kenigsberg on Jan 18, 2024 1:11:51 PM

Companies now recognize the potential for increased productivity, employee satisfaction, and access to a broader talent pool that comes with a hybrid approach. Thus, employee communications in a hybrid work environment must support increased flexibility, while driving collaboration, innovation, and a shared company culture.

Effective communication is the linchpin that holds the workforce together. When physical proximity is no longer a given, internal communications must be used to bind the teams, align organizational goals, and sustain a cohesive company culture.

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Topics: internal communications, employee communications, employee engagement, remote workforce, hybrid workforce

The Path to Sales Enablement Content & Personalization

Posted by Amy Kenigsberg on Jan 16, 2024 12:45:00 PM

 Generating leads is only half the battle. The other half is closing those deals.

With so many different vendors ups and solutions, your sales process must stand out. Providing clear, consistent, and concise sales-enablement content can help you close more deals.

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Topics: content marketing, personas, sales, Sales enablement content

Managing Your Internal Comms Challenges

Posted by Amy Kenigsberg on Jan 16, 2024 9:43:00 AM

Effective internal communication is a challenge - and a necessity. Assumptions about informal channels can lead to information gaps. An unclear hierarchical structure may make it hard to establish clear lines of communication. Managing messaging to remote, hybrid, and onsite employees needs to be a priority. Addressing these issues allows information to flow freely.

Leadership sets the tone for organizational communication; leading by example - prioritizing transparent and open communications - is potent. Transparent communication builds trust among team members and strengthens the sense of shared responsibility. Leaders need to provide regular updates, provide insights about their decision-making processes, and be honest about challenges and successes.

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Topics: internal communications, employee communications, employee engagement

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