Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Nov 5, 2018 11:13:32 AM

Content is king, and someone must create it.

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Topics: Public relations, content, marketing, content marketing, blog, news value, Israel

Press Releases and the KISS Principle

Posted by Consuelo Reinberg on Sep 25, 2018 5:51:00 PM

 

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Topics: Public relations, DIY, journalist, press release, media coverage, media

Show Prep with Time to Spare

Posted by Amy Kenigsberg on May 29, 2018 2:21:00 PM

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

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Topics: conferences, media, press release, trade show, giveaways, media coverage, staffing, Public relations

Paying for the Future with PR

Posted by Larry Kenigsberg on Feb 1, 2018 2:09:00 PM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: blog, marketing, valuation, Public relations, content

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Jan 30, 2018 2:10:00 PM

PR Team.jpgSo, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, content marketing, press coverage, journalist, news value

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jan 22, 2018 2:08:00 PM

Getting Ball Rolling.jpegPublic relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

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Topics: Public relations, news story, journalist, DIY

Why You Should Work with K2

Posted by Larry Kenigsberg on Jan 19, 2018 10:30:09 AM

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Topics: Israel, blog, press coverage, Public relations, media resources

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Jan 10, 2018 12:42:00 PM

 

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Topics: Public relations, media resources, Israel

If No One Knows You're Out There

Posted by Larry Kenigsberg on Dec 12, 2017 12:43:00 PM

No One Know You're Out There.jpegThe tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing