Paying for the Future with PR

Posted by Larry Kenigsberg on Feb 1, 2018 2:09:00 PM

Paying for Future.jpegSince starting our business more than a decade ago, we’ve seen companies

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Topics: Public relations, blog, content, marketing, valuation

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Jan 30, 2018 2:10:00 PM

PR Team.jpgSo, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, journalist, news value, press coverage, content marketing

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jan 22, 2018 2:08:00 PM

Getting Ball Rolling.jpegPublic relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

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Topics: Public relations, journalist, news story, DIY

Why You Should Work with K2

Posted by Larry Kenigsberg on Jan 19, 2018 10:30:09 AM

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Topics: Public relations, media resources, press coverage, blog, Israel

Press Releases and the KISS Principle

Posted by Consuelo Reinberg on Jan 17, 2018 2:07:06 PM

 

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Topics: Public relations, journalist, DIY, press release, media coverage, media

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Jan 10, 2018 12:42:00 PM

 

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Topics: Public relations, media resources, Israel

2018 PR New Year's Resolutions

Posted by Amy Kenigsberg on Jan 2, 2018 10:30:00 AM

New Year.jpeg

New Year’s Resolutions for Success with Your PR Firm

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Topics: Public relations, journalist, press coverage, marketing

If No One Knows You're Out There

Posted by Larry Kenigsberg on Dec 12, 2017 12:43:00 PM

No One Know You're Out There.jpegThe tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing