Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.
Topics: Public relations, press release, media coverage, media, trade show, staffing, conferences, giveaways
Since starting our business more than a decade ago, we’ve seen companies
Topics: Public relations, blog, content, marketing, valuation
So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.
Topics: Public relations, journalist, news value, press coverage, content marketing
Public relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.
Getting your news out there
Topics: Public relations, journalist, news story, DIY
Topics: Public relations, media resources, press coverage, blog, Israel
Topics: Public relations, journalist, DIY, press release, media coverage, media
Topics: Public relations, media resources, Israel
New Year’s Resolutions for Success with Your PR Firm
Topics: Public relations, journalist, press coverage, marketing
The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.
Topics: Public relations, news value, Israel, marketing