Engaging the Journalist 

Posted by Amy Kenigsberg on Apr 26, 2023 2:59:00 PM

This basically comes down to an exercise in empathy.

Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.

Most importantly, you’ve got deadlines.

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Topics: Journalist, Press coverage, Marketing, Valuation

Maximize Inbound Marketing with an External Team

Posted by Amy Kenigsberg on Apr 26, 2023 9:00:00 AM

You can have it all, just not at the same time, or so it seems. Your SEO expert is amazing but your writing team doesn’t have the time to create all the needed content nor create all the content and  landing pages. Your social media team has created comprehensive promotional campaigns but is falling behind on curating the objective content necessary to please your target audiences.

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Topics: Public relations, Content marketing, DIY, Social media, Persona, Inbound marketing, Customer communications, Personas, PR, SEO

If No One Knows You're Out There

Posted by Larry Kenigsberg on Apr 25, 2023 12:43:00 PM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing communications and public relations campaign to help his underperforming potential monster technology.

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Topics: Public relations, News value, Israel, Marketing

ChatGPT - The Videos

Posted by Amy Kenigsberg on Apr 24, 2023 3:44:13 PM

We've recently done a series of webinars about how to maximize the value of ChatGPT for marketing strategy and tactics.

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Topics: Content, Marketing, AI, ChatGPT

Inbound Marketing: What ROI Can You Expect - and How Do You Measure It?

Posted by Amy Kenigsberg on Apr 20, 2023 10:50:00 AM

Or How to Get the Most Bang from Your Inbound Marketing Buck

While marketing budgets are growing and more and more companies are leveraging inbound marketing, many CEOs want to know: what returns are we getting out of our investment to prove that inbound marketing is the way to go?

 One, inbound has now displaced outbound in terms of clearly measurable ROI; two, the ROI areas prove the effectiveness of inbound marketing; and three, 10 metrics to consider when measuring inbound ROI.

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Topics: Content marketing, Content, Marketing, Persona, Inbound marketing, Customer communications

Best Marketing Techniques to Support Your Inbound Campaign

Posted by Amy Kenigsberg on Apr 12, 2023 6:00:00 AM

Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.

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Topics: Blog, Content, Marketing, Social media, Inbound marketing, Customer communications, Audience, Personas

Three Ways to Empower Your Inbound Strategy

Posted by Amy Kenigsberg on Apr 6, 2023 12:44:00 PM

Committing to inbound marketing means attracting and growing your leads and customer base via valuable and highly customized content and experiences. To successfully drive inbound marketing and sales, three things must happen:

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Topics: Content marketing, Inbound marketing, Customer communications, Marketing qualified leads (MQL), Sales qualified leads (SQL), Hubspot

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Apr 4, 2023 2:30:00 PM

 

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Topics: Public relations, Media resources, Israel

The Cold that Killed Silicon Valley Bank

Posted by Amy Kenigsberg on Mar 15, 2023 4:21:38 PM

As a 20+ year comms professional, economics student, and someone immersed in the start-up world, here’s my perspective on the Silicon Valley Bank (SVB) crisis.

It could have been only a cold but then it turned into fatal pneumonia because….

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Topics: Start-ups, Business

Is Your Story News - or Not?

Posted by Consuelo Reinberg on Mar 2, 2023 5:43:00 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

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Topics: Journalist, News story, News value, Timeliness, Press coverage, Local story

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