Comments from K2 Global Communications

The past decade has seen a clear trend toward attenuated press releases. Gone are the days of public relations people writing long screeds, with endless quotes and reams of data. This is partially an outgrowth of the use of email, social media, and chat as the preferred forms of communication between the public relations community and the press (which, for our purposes, includes bloggers and analysts). The explosion of technologies and information, in general, has, in turn, led to journalists’ exploding email boxes.

Topics: Public relations, Journalist, DIY, Press release, Media coverage, Media

“Everybody has a price” – but, what if…

Topics: Public relations, Marketing, Brand, Audience, Message, PR, Corporate communications

This basically comes down to an exercise in empathy.

Put yourselves in a journalist’s place. Your email box is flooded. You’ve got the pressures of staying abreast of key players in your markets while having to absorb the importance of new products and companies.

Most importantly, you’ve got deadlines.

Topics: Journalist, Press coverage, Marketing, Valuation

We've recently done a series of webinars about how to maximize the value of ChatGPT for marketing strategy and tactics.

Topics: Content, Marketing, AI, ChatGPT

 

Topics: Public relations, Media resources, Israel

As a 20+ year comms professional, economics student, and someone immersed in the start-up world, here’s my perspective on the Silicon Valley Bank (SVB) crisis.

It could have been only a cold but then it turned into fatal pneumonia because….

Topics: Start-ups, Business

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

Topics: Journalist, News story, News value, Timeliness, Press coverage, Local story

Since its release, ChatGPT has taken the internet by a storm. Self described as a: “large language model that was trained by OpenAI, ChatGPT is capable of understanding and generating natural language text, which allows it to perform a variety of tasks such as answering questions, generating written content, and more.”

Topics: Content marketing, Content, Customer communications, Message, ChatGPT

 

 

LinkedIn is one of the most fertile grounds for career and business growth. It’s your opportunity to get noticed by recruiters hunting for talent, colleagues looking to connect, or businesses seeking potential partners.

Topics: Social media, LinkedIn

 

Topics: Blog, Social media, Planning, Marketing strategy