Comments from K2 Global Communications

 

Topics: Public relations, Media resources, Israel

As a 20+ year comms professional, economics student, and someone immersed in the start-up world, here’s my perspective on the Silicon Valley Bank (SVB) crisis.

It could have been only a cold but then it turned into fatal pneumonia because….

Topics: Start-ups, Business

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

Topics: Journalist, News story, News value, Timeliness, Press coverage, Local story

Since its release, ChatGPT has taken the internet by a storm. Self described as a: “large language model that was trained by OpenAI, ChatGPT is capable of understanding and generating natural language text, which allows it to perform a variety of tasks such as answering questions, generating written content, and more.”

Topics: Content marketing, Content, Customer communications, Message, ChatGPT

 

 

LinkedIn is one of the most fertile grounds for career and business growth. It’s your opportunity to get noticed by recruiters hunting for talent, colleagues looking to connect, or businesses seeking potential partners.

Topics: Social media, LinkedIn

 

Topics: Blog, Social media, Planning, Marketing strategy

 

 

Smartest way to reinvest COVID-impacted trade show budgets

COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.

Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media

The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.

Topics: Media coverage, Media, Customer communications, Messaging, Personas, PR, Internal communications, Corporate communications, Technology

K2 Global Communications has been working with Israeli technology companies for more than 15 years. As such, we have a good overall perspective on the key industries and players in the Israeli ecosystem.

Topics: Content marketing, Content, Audience, Messaging, PR, Internal communications, Corporate communications

Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.

Topics: Inbound marketing, Customer communications, PR, Review, Internal communications, Corporate communications