No other tool drives reputation management more effectively than public relations.
What Is Reputation Management, and How Does It Drive Investment Decisions?
Corporate reputation refers to what people think of your brand, company, or product. Reputation management deals with the efforts to influence and burnish such public perceptions - critical to your business’ survival and success. It has become pivotal in its impact on investor relationships, confidence, and, ultimately, decisions. The same goes for rapid, open response when there’s a problem or a crisis – the response immediately effects your reputation.
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Topics:
Content marketing,
Social media,
Brand,
Customer communications,
Corporate communications,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Corporate social responsibility,
CSR,
Investor relations
Have you ever booked a hotel on Kayak or ordered a food processor from Amazon? These are all classic examples of business to business to customer (B2B2C), in which the manufacturer sells a product or service to the channel or route to the customer, making the latter’s end-product more valuable to the consumer.
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Topics:
Content,
Marketing,
Inbound marketing,
Customer communications,
Messaging,
PR,
Sales,
B2C,
Influencer,
B2B2C,
B2B
Know What Your Customers Are Thinking
Quick. Name the most powerful marketing tool you have.
The answer comes in various forms - consumer insights, customer data, market research - but all these terminologies amount to one critical word.
KNOWLEDGE.
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Topics:
Content marketing,
Social media,
Customer communications,
LinkedIn,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Twitter/X,
YouTube,
Facebook
Implement almost any type of marketing campaign, and you’ll find that getting truly qualified leads is like trying to hit targets you can’t see.
Not so with social media campaigns.
By marketing to your followers on LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.
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Topics:
Content marketing,
Social media,
Brand,
Customer communications,
Audience,
Messaging,
Personas,
Client relations,
Shared media,
LinkedIn,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Twitter/X,
YouTube,
Facebook,
Reputation
Since its release, ChatGPT has taken the internet by a storm. Self described as a: “large language model that was trained by OpenAI, ChatGPT is capable of understanding and generating natural language text, which allows it to perform a variety of tasks such as answering questions, generating written content, and more.”
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Topics:
Content marketing,
Content,
Customer communications,
Message,
ChatGPT
Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, thought leadership-building opportunities.
Social media gives you more control over your brand image and reputation – and less.
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Topics:
Content marketing,
Social media,
Brand,
Customer communications,
LinkedIn,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Twitter/X,
YouTube,
Facebook,
Reputation
The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.
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Topics:
Media coverage,
Media,
Customer communications,
Messaging,
Personas,
PR,
Internal communications,
Corporate communications,
Technology
Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.
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Topics:
Inbound marketing,
Customer communications,
PR,
Review,
Internal communications,
Corporate communications
