Marketers increasingly recognize that if they want higher ROI, more qualified sales leads, lower cost per acquisition, and increased brand authority, inbound marketing is essential. Inbound marketing is unlike traditional outbound marketing approaches that have marketers vying for customers’ attention via TV and radio ads, direct mail, trade shows, telemarketing, and cold calling. Instead, inbound focuses on having potential leads come to you via company-created Internet content that drives visitors to your website, engages them, and helps your sales team convert them into customers and loyal brand followers.
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Topics:
Blog,
Content,
Marketing,
Social media,
Inbound marketing,
Customer communications,
Audience,
Personas
Committing to inbound marketing means attracting and growing your leads and customer base via valuable and highly customized content and experiences. To successfully drive inbound marketing and sales, three things must happen:
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Topics:
Content marketing,
Inbound marketing,
Customer communications,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Hubspot
Know What Your Customers Are Thinking
Quick. Name the most powerful marketing tool you have.
The answer comes in various forms - consumer insights, customer data, market research - but all these terminologies amount to one critical word.
KNOWLEDGE.
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Topics:
Content marketing,
Social media,
Customer communications,
LinkedIn,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Twitter/X,
YouTube,
Facebook
Implement almost any type of marketing campaign, and you’ll find that getting truly qualified leads is like trying to hit targets you can’t see.
Not so with social media campaigns.
By marketing to your followers on LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.
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Topics:
Content marketing,
Social media,
Brand,
Customer communications,
Audience,
Messaging,
Personas,
Client relations,
Shared media,
LinkedIn,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Twitter/X,
YouTube,
Facebook,
Reputation
Since its release, ChatGPT has taken the internet by a storm. Self described as a: “large language model that was trained by OpenAI, ChatGPT is capable of understanding and generating natural language text, which allows it to perform a variety of tasks such as answering questions, generating written content, and more.”
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Topics:
Content marketing,
Content,
Customer communications,
Message,
ChatGPT
Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, thought leadership-building opportunities.
Social media gives you more control over your brand image and reputation – and less.
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Topics:
Content marketing,
Social media,
Brand,
Customer communications,
LinkedIn,
Marketing qualified leads (MQL),
Sales qualified leads (SQL),
Twitter/X,
YouTube,
Facebook,
Reputation
The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.
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Topics:
Media coverage,
Media,
Customer communications,
Messaging,
Personas,
PR,
Internal communications,
Corporate communications,
Technology
Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.
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Topics:
Inbound marketing,
Customer communications,
PR,
Review,
Internal communications,
Corporate communications
