Larry Kenigsberg

Picture of
Larry’s years of experience as a psychoanalyst and itinerant martial artist shape the philosophy he uses to guide K2 and its clients, especially when it comes to creating targeted, appealing messages. He’s a proud, active father to his three sons and self-described hack guitarist. Larry holds bachelor’s degrees in psychology and social work from Adelphi University and an MSW from New York University, with additional postgraduate training in psychoanalysis and supervision.
Find me on:

Recent Posts

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Feb 4, 2019 5:53:00 PM

Content is king, and someone must create it.

Read More

Topics: Public relations, content, marketing, content marketing, blog, news value, Israel

Paying for the Future with PR

Posted by Larry Kenigsberg on Jan 22, 2019 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

Read More

Topics: blog, marketing, valuation, Public relations, content

K2 Supports Your Trade Show Success

Posted by Larry Kenigsberg on Jan 9, 2019 5:51:00 PM


Read More

Topics: trade show, media coverage, conferences, media, press coverage

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 1, 2018 4:00:00 PM
Read More

Topics: Israel, blog, press coverage, Public relations, media resources

If No One Knows You're Out There

Posted by Larry Kenigsberg on Oct 31, 2018 12:43:00 PM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

Read More

Topics: Public relations, news value, Israel, marketing