Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Nov 5, 2018 11:13:32 AM

Content is king, and someone must create it.

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Topics: Public relations, content, marketing, content marketing, blog, news value, Israel

Is Your Story News - or Not?

Posted by Consuelo Reinberg on Feb 4, 2018 2:05:18 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

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Topics: journalist, news story, news value, timeliness, press coverage, local story

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Jan 30, 2018 2:10:00 PM

PR Team.jpgSo, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, content marketing, press coverage, journalist, news value

If No One Knows You're Out There

Posted by Larry Kenigsberg on Dec 12, 2017 12:43:00 PM

No One Know You're Out There.jpegThe tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing