Engaging the Journalist 

Posted by Amy Kenigsberg on Feb 5, 2019 9:00:00 AM

This basically comes down to an exercise in empathy.

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Topics: valuation, marketing, press coverage, journalist

Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Feb 4, 2019 5:53:00 PM

Content is king, and someone must create it.

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Topics: Public relations, content, marketing, content marketing, blog, news value, Israel

Paying for the Future with PR

Posted by Larry Kenigsberg on Jan 22, 2019 10:30:00 AM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: blog, marketing, valuation, Public relations, content

Analyze This

Posted by Amy Kenigsberg on Jan 9, 2019 5:45:00 PM

 

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Topics: Public relations, analyst, analyst relations, marketing, market research, Insider

2019 PR New Year's Resolutions

Posted by Amy Kenigsberg on Jan 2, 2019 10:30:00 AM

New Year’s Resolutions for Success with Your PR Firm

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Topics: marketing, press coverage, journalist, Public relations

If No One Knows You're Out There

Posted by Larry Kenigsberg on Oct 31, 2018 12:43:00 PM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing