This basically comes down to an exercise in empathy.
0 Comments Click here to read/write comments
Topics: valuation, marketing, press coverage, journalist
Content is king, and someone must create it.
0 Comments Click here to read/write comments
Topics: Public relations, content, marketing, content marketing, blog, news value, Israel
Since starting our business more than a decade ago, we’ve seen companies
0 Comments Click here to read/write comments
Topics: blog, marketing, valuation, Public relations, content
0 Comments Click here to read/write comments
Topics: Public relations, analyst, analyst relations, marketing, market research, Insider
New Year’s Resolutions for Success with Your PR Firm
0 Comments Click here to read/write comments
Topics: marketing, press coverage, journalist, Public relations
The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.
0 Comments Click here to read/write comments
Topics: Public relations, news value, Israel, marketing