Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Nov 5, 2018 11:13:32 AM

Content is king, and someone must create it.

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Topics: Public relations, content, marketing, content marketing, blog, news value, Israel

Paying for the Future with PR

Posted by Larry Kenigsberg on Feb 1, 2018 2:09:00 PM

Since starting our business more than a decade ago, we’ve seen companies

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Topics: blog, marketing, valuation, Public relations, content

If No One Knows You're Out There

Posted by Larry Kenigsberg on Dec 12, 2017 12:43:00 PM

No One Know You're Out There.jpegThe tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing