This basically comes down to an exercise in empathy.
Topics: valuation, marketing, press coverage, journalist
Developing Blog Content Using the Evergreen Principle
Topics: Public relations, content, marketing, content marketing, blog, news value, Israel
Topics: blog, marketing, valuation, Public relations, content
Topics: Public relations, analyst, analyst relations, marketing, market research, Insider
Topics: marketing, press coverage, journalist, Public relations
The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.
Topics: Public relations, news value, Israel, marketing