Is Your Story News - or Not?

Posted by Consuelo Reinberg on Feb 4, 2018 2:05:18 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

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Topics: journalist, news story, news value, timeliness, press coverage, local story

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Jan 30, 2018 2:10:00 PM

PR Team.jpgSo, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, content marketing, press coverage, journalist, news value

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jan 22, 2018 2:08:00 PM

Getting Ball Rolling.jpegPublic relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

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Topics: Public relations, news story, journalist, DIY

Press Releases and the KISS Principle

Posted by Consuelo Reinberg on Jan 17, 2018 2:07:06 PM

 

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Topics: Public relations, DIY, journalist, press release, media coverage, media

2018 PR New Year's Resolutions

Posted by Amy Kenigsberg on Jan 2, 2018 10:30:00 AM

New Year.jpeg

New Year’s Resolutions for Success with Your PR Firm

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Topics: marketing, press coverage, journalist, Public relations