Today’s B2B buyers and their buyer’s journeys have changed, and that’s why integrated marketing matters - a lot.
0 Comments Click here to read/write comments
Topics: marketing, brand, customer communications, Account-based marketing, influencer, B2B, customer journey, integrated marketing, influencer marketing
“Everybody has a price” – but, what if…
0 Comments Click here to read/write comments
Topics: Public relations, marketing, brand, audience, message, PR, corporate communications
Photo by rawpixel.com from Pexels
Why it’s time to create a winning analyst relations program
Open your marketing toolbox, and you’ll see a whole range of weaponry with which to conquer your market. From advertising and public relations to sales promotions and sponsorships, these tools are tried-and-proven elements of every selling effort.
0 Comments Click here to read/write comments
Topics: analyst, analyst relations, brand
Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.
0 Comments Click here to read/write comments
Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media
Implement almost any type of marketing campaign, and you’ll find that getting truly qualified leads is like trying to hit targets you can’t see.
Not so with social media campaigns.
By marketing to your followers on LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, or anywhere else your customers may be, you’re reaching out to people who already love, support, or are interested in your company, or have had a prior relationship or encounter with you - in other words, a qualified lead.
0 Comments Click here to read/write comments
Topics: content marketing, social media, brand, customer communications, audience, messaging, personas, client relations, Shared media, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook, reputation
Social media has major impact – delivering increased customer engagement, free publicity, cost-effective public relations, enhanced brand awareness, stronger credibility, thought leadership-building opportunities.
Social media gives you more control over your brand image and reputation – and less.
0 Comments Click here to read/write comments
Topics: content marketing, social media, brand, customer communications, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook, reputation
Nike’s online community built around its Run+ mobile app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.
Online fashion brand Asos’ social followers constantly share content and respond to comments.
Spin Sucks’ 80,000-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.
Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business.
0 Comments Click here to read/write comments
Topics: content marketing, social media, brand, customer communications, audience, messaging, personas, client relations, Shared media, linkedin, marketing qualified leads, sales qualified leads, twitter, youtube, facebook, reputation
Smartest way to reinvest COVID-impacted trade show budgets
COVID-19 and the resulting economic downturn has caused trade shows to disappear from the marketing horizon. Yes – many shows have gone online, but a virtual booth just doesn’t require the same investment.
0 Comments Click here to read/write comments
Topics: journalist, press coverage, content marketing, content, marketing, metrics, social media, brand, audience, corporate communications, client relations, PESO, Earned media, Shared media, owned media