Comments from K2 Global Communications

As a 20+ year comms professional, economics student, and someone immersed in the start-up world, here’s my perspective on the Silicon Valley Bank (SVB) crisis.

It could have been only a cold but then it turned into fatal pneumonia because….

Topics: Start-ups, Business

Since its release, ChatGPT has taken the internet by a storm. Self described as a: “large language model that was trained by OpenAI, ChatGPT is capable of understanding and generating natural language text, which allows it to perform a variety of tasks such as answering questions, generating written content, and more.”

Topics: Content marketing, Content, Customer communications, Message, ChatGPT

The news situation is in flux right now. The demand for news is increasing – web traffic was up about 23% at top news sites the week of March 9 from the previous week and up 31% from the week of Jan. 6, and fewer subscribers are canceling. However, many U.S. national and global news outlets are cutting back to skeleton staff due to plummeting ad revenues.

Topics: Media coverage, Media, Customer communications, Messaging, Personas, PR, Internal communications, Corporate communications, Technology

K2 Global Communications has been working with Israeli technology companies for more than 15 years. As such, we have a good overall perspective on the key industries and players in the Israeli ecosystem.

Topics: Content marketing, Content, Audience, Messaging, PR, Internal communications, Corporate communications

Over the years, our clients have given invaluable feedback and pushed us to become one of the best PR firms in Israel, as named by Clutch, a business news and tips site.

Topics: Inbound marketing, Customer communications, PR, Review, Internal communications, Corporate communications

New Year’s Resolutions for Success with Your PR Firm

Topics: Public relations, Journalist, Press coverage, Marketing