B2B Buyers Have Changed. Have Your Marketing Tactics?

Posted by Larry Kenigsberg on Jun 22, 2021 3:36:00 PM

Marketing and selling to B2B customers used to be a lot easier, straightforward, and predictable. As marketers and salespeople, you were in charge.

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Topics: marketing, sales, client relations, B2B, marketing strategy, tactics, buyer journey, sales funnel