- Build brand awareness: No one buys from an unknown company
- Increase product value: Third-party endorsement increases the value of your solution
- Increases exposure to potential customers
- Reach influencers who have the power to persuade potential customers to buy
- Increases value of the company itself: Investors and potential buyers need to know who you are
- Reinforce positive buying experience with existing customers
- Educate the market – Explain why you have/are the best
- Share expertise – Impart valuable information to the marketplace that benefits everyone
- Increase critical mass
- Reach potential employees – Who would work for a company they’ve never heard of?