Why You Should Work with K2

Posted by Larry Kenigsberg on Jan 19, 2018 10:30:09 AM

Read More

Topics: Israel, blog, press coverage, Public relations, media resources

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Jan 10, 2018 12:42:00 PM

 

Read More

Topics: Public relations, media resources, Israel

If No One Knows You're Out There

Posted by Larry Kenigsberg on Dec 12, 2017 12:43:00 PM

No One Know You're Out There.jpegThe tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

Read More

Topics: Public relations, news value, Israel, marketing