Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Feb 4, 2019 5:53:00 PM

Content is king, and someone must create it.

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Topics: Public relations, content, marketing, content marketing, blog, news value, Israel

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Dec 11, 2018 2:30:00 PM

 

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Topics: Public relations, media resources, Israel

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 1, 2018 4:00:00 PM
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Topics: Israel, blog, press coverage, Public relations, media resources

If No One Knows You're Out There

Posted by Larry Kenigsberg on Oct 31, 2018 12:43:00 PM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing