Developing Blog Content Using the Evergreen Principle

Posted by Larry Kenigsberg on Aug 14, 2023 1:01:00 PM

Content is king, and someone must create it.

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Topics: Public relations, News value, Content marketing, Blog, Israel, Content, Marketing

Why You Should Work with K2

Posted by Larry Kenigsberg on Aug 1, 2023 4:00:00 PM
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Topics: Public relations, Media resources, Press coverage, Blog, Israel

If No One Knows You're Out There

Posted by Larry Kenigsberg on Apr 25, 2023 12:43:00 PM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing communications and public relations campaign to help his underperforming potential monster technology.

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Topics: Public relations, News value, Israel, Marketing

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Apr 4, 2023 2:30:00 PM

 

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Topics: Public relations, Media resources, Israel

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