Measurement is an integral part of the communications process. Before you begin, you need a baseline. How do employees feel about communications? What channels to they prefer? How can you tailor strategies and tactics to drive improvement? Define your key performance indicators (KPIs) as they relate to engagement and satisfaction.
Topics: Internal communications, Employee communications, Employee engagement
Successfully marketing your cybersecurity solution is not a guessing game. Targeted marketing is like any other targeted activity – where you aim is where you’ll hit. Of course, that’s easier said than done. With hundreds of cyber solutions on the market, it’s difficult to find your security product’s unique niche so you can tailor-fit your message to the right buyers.
Effective, efficient internal communication directly impacts growth and performance. A meaningful, well-defined internal communication strategy enhances connections between employees and the organization; engaged, appreciated employees are more likely to actively participate in communication efforts and contribute to a positive and collaborative work environment. Effective dissemination of strategic goals and providing group credit for achieving milestones builds a sense of community. By investing in internal communication, you can foster a positive, inclusive work culture, improve employee engagement and productivity, and drive success.
Recently, I spoke with a marketer who had used ChatGPT to revise some content he created; it initially performed in its "regular" way - writing the idea clearly, but being quite redundant. Of course, he had to tweak the prompt to ask it to vary the word choice. Once it did that, it incorrectly stated that the product did X and Y as a single feature. He had then had to "teach it" that those were two separate activities until it provided decent results.
What if he were in a hurry or didn't know enough about the product to understand that the AI created an error that wasn't there before?
Topics: Public relations, Journalist, News story, News value, Timeliness, Media resources, Press coverage, Press release, Media coverage, Media, Brand
Since starting our business almost two decades ago, we’ve seen companies
Topics: Public relations, Blog, Content, Marketing, Valuation
Nike’s online community built around its Run+ mobile app not only benefits members through personal training tips and challenges, but also helps the company gain an in-depth understanding of its users’ interests and behaviors.
Online fashion brand Asos’ social followers constantly share content and respond to comments.
Spin Sucks’ 80,000+-strong community’s passion for content marketing has made the brand a leader in the PR and communications industry.
Social media plays a critical role in building a community of loyal customers who can positively impact your brand or business.
Topics: Content marketing, Social media, Brand, Customer communications, Audience, Messaging, Personas, Client relations, Shared media, LinkedIn, Marketing qualified leads (MQL), Sales qualified leads (SQL), Twitter/X, YouTube, Facebook, Reputation
Build your brand - By effectively using an orchestrated outreach strategy across all channels, marketers will extend the reach and increase the overall effectiveness of their efforts, boosting both brand loyalty and revenue.
Topics: Journalist, Press coverage, Content marketing, Content, Marketing, Metrics, Social media, Brand, Audience, Corporate communications, Client relations, PESO, Earned media, Shared media, Owned media
Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.
Topics: Public relations, Press release, Media coverage, Media, Trade show, Staffing, Conferences, Giveaways
Initiating public relations activities, even at the most minimal level, is always beneficial.
Profitable PR, though, requires an investment of time and money to fully realize ROI.
Sending out a press release every month “just because” will get your name out there. Whether it is to the right people remains to be seen.
Topics: Public relations, Press coverage, Press release, PR
Content is king, and someone must create it.
Topics: Public relations, News value, Content marketing, Blog, Israel, Content, Marketing