Press Releases and the KISS Principle

Posted by Consuelo Reinberg on Jan 17, 2018 2:07:06 PM

 

Read More

Topics: Public relations, journalist, DIY, press release, media coverage, media

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Jan 10, 2018 12:42:00 PM

 

Read More

Topics: Public relations, media resources, Israel

2018 PR New Year's Resolutions

Posted by Amy Kenigsberg on Jan 2, 2018 10:30:00 AM

New Year.jpeg

New Year’s Resolutions for Success with Your PR Firm

Read More

Topics: Public relations, journalist, press coverage, marketing

If No One Knows You're Out There

Posted by Larry Kenigsberg on Dec 12, 2017 12:43:00 PM

No One Know You're Out There.jpegThe tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

Read More

Topics: Public relations, news value, Israel, marketing