Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Dec 11, 2018 2:30:00 PM

 

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Topics: Public relations, media resources, Israel

Successful Trade Show Planning

Posted by Consuelo Reinberg on Dec 5, 2018 5:50:00 PM

Plan for success.

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Staffing Trade Show Booths: It Sounds Easier Than It Is

Posted by Consuelo Reinberg on Dec 3, 2018 5:50:00 PM

 It’s not just a matter of sending your sales team.

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Topics: DIY, trade show, staffing, conferences

Getting the Most from Your PR Team

Posted by Consuelo Reinberg on Dec 3, 2018 9:50:00 AM

So, you are getting ready to hire your PR team. (We're hoping it's us, of course.) No matter what, here are some tips that will help maximize the relationship.

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Topics: Public relations, content marketing, press coverage, journalist, news value

Is Your Story News - or Not?

Posted by Consuelo Reinberg on Nov 12, 2018 5:43:00 PM

Whether your story is truly newsworthy and worthy of press coverage isn’t just your call.

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Topics: journalist, news story, news value, timeliness, press coverage, local story

Why You Should Work with K2

Posted by Larry Kenigsberg on Nov 1, 2018 4:00:00 PM
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Topics: Israel, blog, press coverage, Public relations, media resources

If No One Knows You're Out There

Posted by Larry Kenigsberg on Oct 31, 2018 12:43:00 PM

The tension in the room was palpable. The CEO was clearly an unwilling hostage to the situation; that seemed clear. Amy and I were invited to this meeting by T, the vice president of marketing. He wanted to pursue a more aggressive marketing campaign to help his underperforming potential monster technology.

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Topics: Public relations, news value, Israel, marketing

Press Releases and the KISS Principle

Posted by Consuelo Reinberg on Oct 22, 2018 5:51:00 PM

 

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Topics: Public relations, DIY, journalist, press release, media coverage, media