Amy Kenigsberg

Picture of
Amy Kenigsberg is co-founder & principal consultant of K2 Global Communications, with expertise in inbound marketing, public relations, social media, and content marketing.
Find me on:

Recent Posts

Is Your Content Marketing Paying Off? 10 Fail-proof Metrics

Posted by Amy Kenigsberg on Jul 24, 2018 10:49:21 AM



Practically all B2B marketers agree that content marketing works, but not everyone is clear on how exactly to calculate the ROI and business value of a company’s content marketing investment. Assessing the
quality of content - Is the content original and audience-appropriate? Does it tell a story or add value to the site? Is the tone, spelling, and grammar pitch-perfect? - is one thing. But determining the bottom- line impact or business benefit of each blog post, article, email, e-book, case study, podcast, infographic, or social campaign is quite another - and one of the trickier challenges facing marketers today.

You can use a number of metrics to measure content performance, depending on your business goals and what you intended for your content marketing program to achieve. Was your content written to acquire customers or increase revenue and profit? Position your brand or tell your product story? Enhance customer engagement? Acquire better-quality leads? Among the most obvious measurements of content marketing success would be ROI (the revenue gained from content marketing compared to the amount spent on creating and distributing content), number of qualified leads, and percentage of lead conversions to closed sales generated by the content. Other important indicators of content effectiveness include:

Read More

Topics: content marketing, content, metrics, bounce rate, exit rate

Show Prep with Time to Spare

Posted by Amy Kenigsberg on May 29, 2018 2:21:00 PM

Getting ready for a trade show can be overwhelming, even for those of us who are regular exhibitors. Early in my career, I was at a show every fifth week, which made life quite busy for a year or two. To make it simple for all of us, here's a quick and easy calendar of activities you need to keep in mind.

Read More

Topics: conferences, media, press release, trade show, giveaways, media coverage, staffing, Public relations

DIY PR – Getting the Ball Rolling

Posted by Amy Kenigsberg on Jan 22, 2018 2:08:00 PM

Getting Ball Rolling.jpegPublic relations isn't rocket science, as my partner has consistently reminded me over the past decade. However, it does take a significant amount of time, energy, and persistence.

Getting your news out there

Read More

Topics: Public relations, news story, journalist, DIY

Why PR Pros Beat DIY 

Posted by Amy Kenigsberg on Jan 10, 2018 12:42:00 PM

 

Read More

Topics: Public relations, media resources, Israel

2018 PR New Year's Resolutions

Posted by Amy Kenigsberg on Jan 2, 2018 10:30:00 AM

New Year.jpeg

New Year’s Resolutions for Success with Your PR Firm

Read More

Topics: marketing, press coverage, journalist, Public relations